what i have leant from analysing existing film trailers

What I have learnt from analysing existing film trailers

From analysing existing thriller film trailers it enabled me to build upon my knowledge on what I understand will make it a good film trailer. Throughout my research I found that there were many conventions of a horror/thriller trailer that I could see in many of them such as;
- A innocent victim who are mostly in the younger generation, who is shown as unaware throughout the trailer. Whereas the villain is hardly shown in the trailer to make it more jumpy and catchy for the audience. I also noted that the character who plays the villain tends to be a male, which I saw in every trailer I watched.
- Many of the trailers follows Todorovs' theory by starting with equilibrium to set the mood/tone as 'normal' which gives the audience a thrill as they are waiting for something 'scary' or 'horrific' to happen.
- Alot of the trailers I researched on started with soft/calm music at the beginning such as everyday life conversations and then quickly made a sudden changed into dramatic and fast music- which is done to build the tension up to make the trailer electrifying.
- There are scary noises such as screams and dramatic movements such as fast running, plus glimpses of the villian by the use of shadows. There are jumpy points to the trailer to make the trailer seem frightening which attracts the target audience immediately.